Rehma Fatima brings extensive expertise in HR transformation and strategic planning. She holds a Master’s in Business Analytics from the Karachi School of Business & Leadership and a Bachelor’s in Business Administration from the Institute of Business Administration. Since joining Ascend in 2024, Rehma has led several high-impact projects, including defining HR mandates, designing end-to-end Talent Acquisition Policies, and implementing a customized behavioral competency framework for a pharmaceutical company with over 3,000 employees. She also developed a revised HR structure and worked on the implementation of performance management system across the organization.

Prior to Ascend, Rehma served as a People and Culture Specialist at Jaffer Business Systems, where she partnered with business units and C-suite leaders to develop strategies for achieving business excellence and growth. Her work included implementing a productivity framework to enhance employee efficiency across multiple business units, managing recruitment processes, and developing roadmaps for achieving strategic financial goals.

Rehma’s combination of analytical expertise and strong leadership skills has enabled her to drive transformation across various organizations, making her a key player in creating scalable HR solutions that align with business objectives.